Our Origins

Many of the greatest Italian businesses are family affairs, so that is why family remains at the heart of Profumi D’Italia Marketing;
the exclusive importers and distributors in South Africa of Italy’s acclaimed Bottega wines and spirits.

Started in 2005 by Franco Vignazia, who was born in the Italian village of Lessona in the Piedmont wine region,
Profumi D’Italia Marketing was launched with the simple goal of introducing the finest Italian products to the South African market.
The business flourished and three years later his daughter Giuliana joined the company;
a passionate Italian family business was born on the shores of
South Africa focussing on sourcing premium quality products from Italy.

For the family-focussed Profumi D’Italia, the passion is in importing high quality Italian wines and liquors from Italy as well as building South African brands that are inspired by Italian winemaking. These brands include the world renowned Bottega; VOGA wines; Santo Stefano sparkling wines made from apples; still wines from Tinazzi and Breganze; and Profumi Secco sparkling wine proudly made in South Africa.

Profumi D’italia currently has a wide portfolio range that features premium products such as Prosecco, Sparkling Wine, Grappa, Liqueurs, and Gin. The company prides itself in high quality products and customer service.

Mission and values

Profumi D’Italia is a family run business where employees become family.
Our mission is to introduce South African consumers to Italian products of quality, taste, beauty and experience.
“We built up Profumi D’Italia to focus on family values, integrity, and passion for a quality products.
My passion is working with good people, working with quality products,
and creating relationships with our business partners.” says our Managing Director Giuliana Abrahamse Vignazia.